Metrik
ZS

Industry Benchmarks

Compare your metrics against industry standards across all product categories.

ride-hailing

MetricProductFeatureIndustry BenchmarkSource
% trips rated ≤ 3★ride-hailingratings-reviews4%View source
% trips rated 5★ride-hailingratings-reviews79%View source
Cancel-flow save rateride-hailingbooking15%View source
Cancellations from wrong pickupride-hailinglocation4%View source
Critical (1–2★) review rateride-hailingratings-reviews6%View source
D7 retention of new ridersride-hailingonboarding36%View source
Document upload failureride-hailingonboarding10%View source
Drop-off at payment addride-hailingonboarding15%View source
Email capture rateride-hailingonboarding41%View source
ETA accuracy (±2 min)ride-hailinglocation75%View source
Failed payment recoveryride-hailingpayments60%View source
Fraud-flagged sign-upsride-hailingonboarding2%View source
GPS lock timeride-hailinglocation3sView source
Indoor pickup accuracyride-hailinglocation70%View source
KYC / ID verification passride-hailingonboarding78%View source
KYC pass rateride-hailingonboarding85%View source
Phone OTP successride-hailingonboarding95%View source
Pickup pin within 8mride-hailinglocation92%View source
Promo redemption clarityride-hailingfare-estimation80%View source
Push notification opt-inride-hailingnotifications40%View source
Quote view → bookingride-hailingfare-estimation58%View source
Quote-to-fare deviationride-hailingfare-estimation5%View source
Rating submission rateride-hailingratings-reviews60%View source
Refund rate (pricing)ride-hailingfare-estimation0.5%View source
Sign-up completion rateride-hailingonboarding68%View source
Support resolution timeride-hailingcancellations8hView source
Time to respond to complaintride-hailingratings-reviews8hView source
Time-to-first-rideride-hailingonboarding10 minView source

news-subscription

MetricProductFeatureIndustry BenchmarkSource
Cart abandonment ratenews-subscriptioncheckout25%View source
Editorial response ratenews-subscriptionarticle-experience30%View source
Free trial → paidnews-subscriptionsubscription-plans18%View source
Monthly churn ratenews-subscriptionsubscription-plans4%View source
Paid tier penetrationnews-subscriptionsubscription-plans10%View source
Premium monthly churnnews-subscriptionsubscription-plans3%View source
Self-service resolution ratenews-subscriptionaccount-management50%View source
Tier upgrade rate (free → paid)news-subscriptionsubscription-plans2.5%View source
Tier-perk awarenessnews-subscriptionsubscription-plans70%View source
Topic interest selectionnews-subscriptiononboarding60%View source
Trial-to-paid conversionnews-subscriptiononboarding18%View source
Trust score (CSAT)news-subscriptiontrust85%View source

e-wallet

MetricProductFeatureIndustry BenchmarkSource
Cashback redemption ratee-walletcashback75%View source
Dispute resolution ratee-walletsupport92%View source
First send/pay completione-walletonboarding42%View source
First top-up ratee-walletonboarding60%View source
Premium ARPU uplifte-walletcashback3xView source

food-delivery

MetricProductFeatureIndustry BenchmarkSource
5-star review ratiofood-deliveryratings-reviews68%View source
Address geocode accuracyfood-deliverylocation90%View source
Address resolution accuracyfood-deliveryonboarding90%View source
Apartment / unit accuracyfood-deliverylocation75%View source
Assignment cancellation ratefood-deliverydriver-dispatch5%View source
Avg delivery distancefood-deliverydelivery-eta3-4 kmView source
Avg discount value per orderfood-deliverypromotions$3View source
Avg notifications per weekfood-deliverynotifications2-3View source
Avg payment processing timefood-deliverypayments1 secView source
Avg time to assignmentfood-deliverydriver-dispatch30 secView source
Call restaurant ratefood-deliveryrestaurant-detail3%View source
Card decline ratefood-deliverypayments1%View source
Cart abandonmentfood-deliveryfare-estimation32%View source
Cart value lift (customization)food-deliverymenu-customization15%View source
Checkout completion ratefood-deliverycheckout75%View source
Checkout time (median)food-deliverycheckout1.5 minView source
Closed / limited availabilityfood-deliverymerchant-dashboard2%View source
Cuisine filter adoptionfood-deliverysearch-filtering28%View source
Customization adoption ratefood-deliverymenu-customization65%View source
Dashboard monthly active merchantsfood-deliverymerchant-dashboard70%View source
Delivery fee acceptancefood-deliverycheckout85%View source
Delivery time consistencyfood-deliverydelivery-eta85%View source
Driver acceptance ratefood-deliverydriver-dispatch80%View source
Driver contact ratefood-deliveryorder-tracking5%View source
Driver earnings per hourfood-deliverydriver-dispatch$15-20View source
Driver retention ratefood-deliverydriver-dispatch65%View source
Drop-off at paymentfood-deliveryonboarding14%View source
Early delivery ratefood-deliverydelivery-eta15%View source
Effective delivery feefood-deliveryfare-estimation$3.80View source
ETA accuracy (±5 min)food-deliverylocation75%View source
Eta accuracy (±5 min)food-deliveryorder-tracking75%View source
ETA vs actual variancefood-deliverydelivery-eta5 minView source
Favorite restaurants reorderfood-deliveryride-history65%View source
Favorite restaurants usedfood-deliveryrestaurant-discovery30%View source
Filter usage ratefood-deliverysearch-filtering40%View source
Home feed impressions CTRfood-deliveryrestaurant-discovery22%View source
Inactive user reactivationfood-deliveryride-history12%View source
Item availability accuracyfood-deliverymerchant-dashboard85%View source
Live tracking adoptionfood-deliverylocation80%View source
Loyalty member order frequencyfood-deliverypromotions1.6xView source
Loyalty program enrollmentfood-deliverypromotions45%View source
Member frequency upliftfood-deliverysubscription-plans2.2xView source
Member share of ordersfood-deliverysubscription-plans40%View source
Menu item click-throughfood-deliverymenu-customization30%View source
Merchant support ticket resolutionfood-deliverymerchant-dashboard24hView source
Multi-method usagefood-deliverypayments35%View source
Multi-order batch ratefood-deliverydriver-dispatch25%View source
New restaurant discovery ratefood-deliveryrestaurant-discovery15%View source
Notification mute ratefood-deliverynotifications10%View source
Notification open ratefood-deliverynotifications35%View source
Notification opt-in ratefood-deliverynotifications60%View source
On-time delivery ratefood-deliverydelivery-eta88%View source
One-click reorder usagefood-deliveryride-history25%View source
Order history engagementfood-deliveryride-history45%View source
Order status update CTRfood-deliverynotifications35%View source
Payment failure ratefood-deliverypayments3%View source
Payment success ratefood-deliverypayments96%View source
PDP-to-order conversionfood-deliveryrestaurant-detail40%View source
Photo upload ratefood-deliveryratings-reviews10%View source
Promo abuse ratefood-deliveryfare-estimation2.5%View source
Promo banner engagementfood-deliveryrestaurant-discovery35%View source
Promo code redemptionfood-deliverycheckout40%View source
Promo impact on cart valuefood-deliverypromotions10%View source
Promo redemption (first order)food-deliveryonboarding55%View source
Promo redemption ratefood-deliverypromotions35%View source
Referral program signupsfood-deliverypromotions5%View source
Refund approval ratefood-deliveryrefund-support90%View source
Refund request ratefood-deliveryrefund-support3%View source
Refund resolution timefood-deliveryrefund-support24hView source
Reorder rate (30 days)food-deliveryride-history48%View source
Reorder rate (5★ vs ≤3★)food-deliveryratings-reviews1.8xView source
Repeat order in 30 daysfood-deliveryonboarding40%View source
Response time (order prep)food-deliverymerchant-dashboard7 minView source
Restaurant favorites ratefood-deliveryrestaurant-detail7%View source
Review generation ratefood-deliveryratings-reviews25%View source
Review sentiment (positive)food-deliveryratings-reviews80%View source
Reviews section engagementfood-deliveryrestaurant-detail65%View source
Same restaurant reorder timefood-deliveryride-history15 daysView source
Search-to-order conversionfood-deliverysearch-filtering30%View source
Special instructions usagefood-deliverymenu-customization15%View source
Support ticket first responsefood-deliveryrefund-support5 minView source
Surge orders (% of total)food-deliveryfare-estimation12%View source
Tracking page load timefood-deliveryorder-tracking2 secView source
Tracking screen engagementsfood-deliveryorder-tracking80%View source
Wallet usage ratefood-deliverypayments45%View source
Wrong-address refundsfood-deliverylocation0.8%View source
Zero results ratefood-deliverysearch-filtering4%View source

e-commerce

MetricProductFeatureIndustry BenchmarkSource
Annual plan mixe-commercesubscription-plans40%View source
ARPUe-commercerecommendations$9.80View source

134 benchmarks collected from authoritative industry sources including McKinsey, Zendesk, Braze, Statista, Google, and more.